Yes, I know I can be somewhat of an idealist at times... but I'd like to think you can still run a business in this country on the basis of: offering a quality product, treating people right, and excellent customer service. Certainly businesses in a capitalist society are geared towards making money, but I believe too many concentrate so much on the financial aspect that they fail to realize how the aforementioned factor into that. For instance, I think you CAN ask a decent price for something... IF you're offering a quality product, treating people right, and giving excellent customer service.
I like the company I work for, and I think most of the leaders would say they believe the same thing... but that's not always conveyed down the line. Sometimes it sounds like money is the sole concern. So you have to factor into any company how well the leadership clarifies and conveys their values.
Anyway, maybe I'm just a fool. I really have no experience in running a business. But I still want to believe in those three values.